Content marketing involves creating and sharing valuable, relevant content to attract and engage a target audience. It's about providing information, entertainment, or solutions that your audience finds useful. This content can take various forms such as blog posts, articles, videos, infographics, podcasts, social media posts, and more. The primary goal is to build a relationship with your audience, establish credibility, and ultimately drive profitable customer action. It's not just about selling but also about educating and engaging your audience to build trust and loyalty over time.